The Position of Marketing International Function in Small and Medium Enterprises

A Case study of the Food Industries Sector

  • Ahlem Benamara The laboratory of traditional industries (Lita), Ibrahim Sultan Chibout, University of Algiers 03 (Algeria)
  • Fares Fodil The laboratory of traditional industries (Lita), Ibrahim Sultan Chibout, University of Algiers 03 (Algeria)
Keywords: International Marketing, International Marketing Function, Small and Medium Enterprises, Food Industry

Abstract

This paper aims to explore the direction of Small and Medium Enterprises (SME) towards international marketing through the determination of the position of the international marketing function. To this end, a case study of “LA BELLE”, using a survey and some interviews, was made. This made it possible to understand the position of international marketing in LA BELLE’s organizational structure and its importance in ensuring the enterprise’s growth, sustainability, steadfastness, and market expansion well.

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References

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Published
2021-06-06
How to Cite
Benamara , A., & Fodil, F. (2021). The Position of Marketing International Function in Small and Medium Enterprises : A Case study of the Food Industries Sector. Roa Iktissadia Review, 11(1), 325-337. Retrieved from https://roair.info/index.php/roair/article/view/242
Section
Articles