The role of public communication in promoting tourism investments in Algeria

  • Leila Mohammed El Hadj University of Blida 02 Lounici Ali The Laboratory of management of local groups and their role in achieving Development- Algeria
  • Messaoud Draouci University of Blida 02 Lounici Ali The Laboratory of management of local groups and their role in achieving Development- Algeria
Keywords: Tourism Communication Policy, Tourism, Public Communication, Tourism investment

Abstract

The right understanding of communication policy, is an important factor to any researcher who is interested on technology development, globalization and sustained development. In order to determine the area of intervention of the public service. Which characterized with modernity and conformity of market requirements. Tourism services are in need to be directive through an effective public communication. From the both levels enteral and external, to achieve operator’s tourist and citizens desires. Therefore, to realize this goal, it should be having global communication strategy for long term. To encourage the simple investment as it is the basis, for establishing a tourism industry in any country. As soon as we have adopted in our study the deductive approach with its tools. Description and analysis of various concepts related to the communication policy pursued to develop the tourism sector. Then, move to the field study through case study method and present experience of communication method in France and some Arab countries. To conclude, tourism sector has a clear lack of communication strategy which needs to achieve the external role of departments as state directorates in development of internal tourism. Then, integrate the role of touristic operators with rehabilitation of foreign tourism.

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Published
2021-06-06
How to Cite
Mohammed El Hadj , L., & Draouci, M. (2021). The role of public communication in promoting tourism investments in Algeria. Roa Iktissadia Review, 11(1), 481-495. Retrieved from https://roair.info/index.php/roair/article/view/251
Section
Articles