The application of social marketing aspects in institutions and consumer protection associations as a mechanism to consolidate solidarity work in society

  • Attalah BEN MESSAOUD University of Djelfa,- Algeria
  • Tarek HAZERCHI University of Djelfa,- Algeria
  • Mustapha YOUNSI University of Djelfa,- Algeria
Keywords: Social Marketing, Institutions, Consumer Protection Associations, Solidarity Work

Abstract

 Despite the development in the industrial and commercial fields and the accompanying rise in living standards of individuals from the well-being and development of their lifestyle, but the negative effects in the living, social and economic aspects of individuals is still a phenomenon in many countries if not all of them in varying degrees for different reasons and multiple and no longer The responsibility of the state only, but a responsibility shared by many parties, most important institutions and consumer protection societies, through the adoption of social marketing concepts and applied to serve the community. This paper presents the importance of social marketing as a modern concept to achieve social justice in all its aspects, whether through institutions or consumer protection associations, through a field study on a sample of institutions and associations. The study concluded that there is a statistically significant effect between the social marketing aspects and consolidation of solidarity work in society.

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References

El-Ayeb Abdel-Rahman, (2011), Total Control of the Economic Enterprise in Algeria in the Context of Sustainable Development, PhD thesis, University of Setif, Algeria.

Law 09-03 of February 25, 2009, relating to consumer protection and the suppression of fraud.

Samia Lamouchia, (2008), The Role of Associations in Consumer Protection, The First National Forum on: Consumer Protection in Light of Economic Openness, Institute of Economic Sciences, El-Oued University Centre.

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Abdul Hamdi Ramadhani, Ali Junaidi & Hassan Qassem, Heads of Consumer Protection Associations, (2020), an interview about the role of consumer associations (the reality you live in), Djelfa.

Najm Abboud, (2006), Management Ethics and Workers' Responsibility in Business Companies, Dar Al Warraq Publishing and Distribution, Jordan.

Published
2021-06-06
How to Cite
BEN MESSAOUD , A., HAZERCHI , T., & YOUNSI , M. (2021). The application of social marketing aspects in institutions and consumer protection associations as a mechanism to consolidate solidarity work in society . Roa Iktissadia Review, 11(1), 589-602. Retrieved from https://roair.info/index.php/roair/article/view/258
Section
Articles