The application of social marketing aspects in institutions and consumer protection associations as a mechanism to consolidate solidarity work in society
Despite the development in the industrial and commercial fields and the accompanying rise in living standards of individuals from the well-being and development of their lifestyle, but the negative effects in the living, social and economic aspects of individuals is still a phenomenon in many countries if not all of them in varying degrees for different reasons and multiple and no longer The responsibility of the state only, but a responsibility shared by many parties, most important institutions and consumer protection societies, through the adoption of social marketing concepts and applied to serve the community. This paper presents the importance of social marketing as a modern concept to achieve social justice in all its aspects, whether through institutions or consumer protection associations, through a field study on a sample of institutions and associations. The study concluded that there is a statistically significant effect between the social marketing aspects and consolidation of solidarity work in society.
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