Roa Iktissadia Review <p>Roa Iktissadia Review is an international scholarly Journal, Open Access, published by the faculty of Economics, Commercial and Management Sciences, University of Eloued (Algeria).</p> <p>The journal aims to contribute the development and dissemination of knowledge. It's Dedicated to publicize the original scientific researches, in economics, commercial and management sciences. Which targets the postgraduate students, professors and all researchers in many areas, as the academic, government departments or economic institutions. At the national and international levels. The research projects are published in three languages: Arabic, English and French.</p> <p>All the articles that published by Roa Iktissadia Review are free. And permanently accessible online, immediately upon publication. Which allows the open access an immediate at world-wide level, without any barriers to get the full text of research papers. That’s in the best interests of the scientific community.</p> en-US (Lotfi Mekhzoumi) (Okba Abdellaoui) Wed, 30 Jun 2021 00:00:00 -0400 OJS 60 Algerian Dinar Exchange Rate, Between the PPP and the Random Walk Process hypotheses <p>This study aims to investigate the Algerian dinar’s exchange rate tendency to the PPP hypothesis or to a random walk process, using monthly data going from January 1980 up to December 2017. Based on first and second-generation unit root tests, alongside unit root tests with gradual and discrete structural breaks (Innovation Outlier, Additive Outlier). The results of this study show that Algerian dinar’s exchange rate exhibits a long-run relation with the PPP’s proposition under the gradual structural break case. Contrarily, no relation in the cases of the discrete structural break or using the first and second-generation unit root tests.</p> Wassila Benbekhma, Mohamed Boucha Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Human capital and its Impact on Economic Growth in the GCC Countries <p>The study amied at estimating the role HD on economic development in the Arab countries during the period 1990- 2019, The study used panel data approach in Countries of the Gulf Cooperation Council: (Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Oman, and Kuwait). The study applying three models are: Pooled Regression Model (PRM), Fixed Effects Model (FEM), Random Effects Model (REM), and the preference among the previous models were used two tests: Lagrange Multiplier test (LM) to choose between pooled regression model and model effects model, and Hausman test to choose between the fixed effects model and random effects model. The study found that most important results, including the Random effects model is the best model, which found a positive and direct effect between human capital and economic growth in the countries of the Gulf Cooperation Council during the study period, The need for constant attention and focus in building and developing human capital and investing in it through training and development and improving the quality of education and research, as it has a prominent role in bringing about economic growth by increasing, improving and developing productivity. Countries of the Gulf Cooperation Council</p> Bader Hamdan, Ibtissam Ali Hussean, Fateh Serdouk Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Impact of Investment in Human Capital on Economic Growth in Algeria <p>The main objective of this study is to estimate the impact of investment in human capital on Algeria's economic growth for the period (1970-2016), using the Autoregressive Distributed Lag model (ARDL. Public expenditure on education was used as an indicator of investment in human capital. The results of the research indicated the existence of a long-term equilibrium relationship between investment in human capital and economic growth, with a positive and significant impact as opposed to the short term, which shows a negative impact.</p> Ridha BEHIANI , Farid BEKHTI Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Cryptocurrencies: Bitcoin and Traditional Currency <p>This paper aims to determine the global concepts related to cryptocurrencies with a focus on bitcoin and how it functions. It compares bitcoin with traditional money and examines whether cryptocurrencies can be an alternative. The results of this paper show that cryptocurrencies and bitcoin in particular, can overcome the problems that faced the creation of similar currencies, and their uses which are increasing actually. The study shows that bitcoin and other cryptocurrencies have the same advantages as traditional money and perform most of their functions, but the volatility of cryptocurrencies’ value makes it difficult to replace them.</p> Otmane atmania, widad benkirat Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Cryptocurrencies and their Relationship to the Digital Economy <p>The research aims to demonstrate the relationship between cryptocurrencies, especially Bitcoin, being the first digital currencies that were invested and traded in the world and the digital economy. As the relationship and impact between the market value of Bitcoin was explained by some indicators of the digital economy represented by the number of Internet users, the number of users of the Bitcoin account, per capita global income, and the global gross domestic product for the period (2010-2017). Digital, and data was used all over the world due to lack of access to data in some countries, whether developed, emerging or developing. And by using the statistical program Mintiab, the results of the simple regression analysis showed first: The results of the analysis show that the market value of Bitcoin has a significant impact on the indicators of the digital economy. Second: Investing and dealing in Bitcoin generates new and good income for those dealing with it, and thus increases the GDP for the individual. As for the most important proposals that the research reached, it is the necessity of establishing international and local legal legislations on the circulation of cryptocurrencies.</p> Zahraa Salih, Eman Almoola, Alaa Alnmurat Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Reflections of Covid-19 Pandemic on Trade across Global Value Chains <p><strong>&nbsp;</strong>This study aims at analysing the economic effects of the Covid-19 pandemic, especially with regard to international trade across global value chains and the effects of the pandemic on the flows of goods and services across the various stages of the international production chain, then we try to review some of the potential trends of international production systems in the post-Covid-19 crisis. and if the pandemic lead to a review of the international division of production processes? The study concluded that the Covid-19 pandemic led to supply disruptions and negatively affected global value chains, and revealed how weak value chains are in front of crises, and this may lead major companies to reconsider strategies for distributing production operations internationally, which may herald the decline of global value chains in the face of increasing calls to rely on local or regional suppliers.</p> Samiha DJEDIDI , Abdelmalek BAHI Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Imported Inflation in the Maghreb Countries <p>The main aim of this study was to estimate imported inflation in the Maghreb countries, and to test whether or not the results can be affected by the rental nature of some of these countries. In order to achieve its objectives, the study has used an annual data for the period 1995-2018. and has utilized FGLS method in the context of panel data modelling.The main findings of the study can be classified into three groups. (1) The study has found a positive and significant relationship between local inflation and imported inflation indicators. Moreover, the same results have been captured regarding internal sources of inflation "money supply and government expenditure". (2) The study has found that the rental nature of some Maghreb countries has affected the results. (3) the study has found a negative and significant relationship between import inflation and local inflation in the rental Maghreb countries.</p> Hussen Faraj Alhwij Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Islamic Checks as an Alternative Strategy to Finance the General Budget in Algeria in the light of Oil Price Fluctuation <p>&nbsp;&nbsp; &nbsp;&nbsp;Through this research paper, we have attempted to illustrate the multiple effects on the Algerian economy of the fluctuations in oil prices from 2001 to the present day, focusing on the influence of these changes on the stability of the general government budget with regard to the downward trend in the prices of this critical substance and its almost complete dependence on Its revenue to cover the public expenditure needs of the State, with a view to highlighting the realistic financial solution, in compliance with Islamic law, as an alternate and compensatory source of fuel revenue so as to ensure the stability of the general budget of the annuity economies, represented by the use of Islamic instruments in their various forms, which differ according to the nature of the funding required, which depends on the nature of the positions to be funded, with an indication of the practical uses of this tool in a vision adapted to the&nbsp; financial situation of Algeria</p> Asmaa Moulay , Bahoussi Medjdoub , Mohammed Tagrouet Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Impact of Using Target Costing on Pricing Decisions <p>The study problem cantered around the impact of using target costing on pricing decisions, it developed some hypothesis based on the six dimensions of target costing as an independent variable which were: (target profit margin, competitor analysis, focus on consumer, target selling price, the collaboration with the value chain members and designing and planning product) on pricing decisions as dependant variable, a comprehensive survey of (63) manufacturing companies listed in Amman Stock Exchange was adopted by using questionnaire designed for this purpose. Most findings were the presence of a significant statistical impact of using the target costing and its six dimensions on pricing decisions, the strongest in influencing was designing and planning product and the weakest was target profit margin, some recommendations are meant to prepare similar studies on other sectors.&nbsp;</p> Abeer Khaled Alhurr, Mohammad Salim Elessa Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Importance of Corporate Governance in facing the problem of Shadowing and Disclosure of Financial Information <p>This study aimed at the role of corporate governance in facing the problem of shadowing and disclosure of financial information at the level of the stock market, by using the techniques of the econometric method using the Panel model and also the methodology of cointegration and the stationarity tests of the time series under study. The study sample included a group of institutions listed in The Dubai stock market is distributed over the industrial and service sectors for a period of 19 years from (2000 to 2019), where through the results obtained from the study, corporate governance has contributed to facing the problem of shadowing information and disclosing it, especially in light of the conflict of shareholders and investors in order to be efficient for the market securities by improving the quality of financial information<strong>.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </strong></p> Zoubeir Ayache, Khalfallha Beyoucef , Abedenaim Defrour Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The shift towards investing in renewable energies as an alternative to fossil fuels <p style="text-align: justify;">This study aims to analysing the phenomenon of the energy transition from relying on fossil fuels to renewable energies, by explaining what it is and its general context, as well as shedding light on the dimensions of its spread, by tracking the path of global investment in clean energy alternatives in recent years, by extrapolating a number of indicators extracted from dependable and reliable international statistics in this field, with an examination of their status in two Maghreb countries, Algeria and Mauritania. The study found an acceleration of the global transformation towards renewable energies, in terms of investment, trade and use, in both developed and developing countries, in addition to the two studied countries, especially Mauritania - with their limited financial and energy resources - to catch up with global developments in this field, by adopting many ambitious programs. To advancing the Investment in this promising sector.</p> Taleb Ahmad OULDAHMADOU , Moncef MEGAOUIB , Yahia DRIS Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Application of Modern Strategic Planning Methodology in the Algerian State to formulate a hypothetical Economic Vision until 2030 <p style="text-align: justify;">This research paper presents a suggestion of an integrated sample for viewing the Algerian country as an imagination for a long term in future. It deals with the national economy from the present time until 2030. This vision was put in order to make reforms and development, for the limited ambition to our economy, government and society. This is according to a basic principle put in an integrated and harmonic reforms in the local, national and international development. The movement from an economic based on oil resources to an economy productive able for a national and international competition. This economy was planned by the government, private and public sector who was responsible for its growth in order to provide a good and secure life. This study deals with the new strategic planning, and the appropriate characteristics. Needed in planning and applying the economic vision in the future, based on some principles and some suggested criteria with steps to reach the needed objectives. &nbsp;The study concluded that there is a necessity which the country and its companies, should move hand in hand with the developed countries in the planning for the future. In addition, confronted all its problems in the present economic changes and the crises. To thinking about the future conditions.</p> Chamia Benabbes , Houda Mayouf Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The impact of the sovereign debt crisis on the exchange rates of foreign pivotal currencies in the developed countries <p><strong>&nbsp;&nbsp; </strong>This paper aims to measure the extent of the impact of the sovereign debt crisis, in the European Union region, on the exchange rate of the unified European currency as a focal currency. Based on an analytical and econometrics method and using data from 2009 to 2016, this study provides the main concepts related to the sovereign debt crisis (its definition, stages, indicators for measuring and spreading). Furthermore, it identifies also the most essential features of the crisis, mainly decreased growth rates, credit rating deterioration, and high rates of inflation. The study contains statistics and data related to the movement of the euro exchange rate against several international currencies, and an econometrics study of the impact of the sovereign debt crisis features on the exchange rate of the euro against the Swiss franc. The study finds that the crisis impacts the exchange rate of the euro.</p> Khaled Rouag , Saleh Meftah Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The reality of venture capital in Algeria and its role in financing SME investments <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This study aims to identify the reality of venture capital in Algeria and the role of its companies in financing small and medium enterprises' investments. Given the expected role of the latter in expanding the base of the national economy, and helping the campaign of new and innovative ideas to implement them on the ground in sustainable investment projects. In this regard - especially with the absence of a professional association for venture capital in Algeria - we have relied on conducting a survey at the level of companies practicing the profession, and collecting and analyzing the necessary information in order to extrapolate the specifics of this activity and reveal its economic impact. We came to the conclusion that the venture capital technology actively contributes to financing a very limited number of small and medium enterprises, as the latter prefers service projects with guaranteed profitability with the help of government support and escort structures.</p> Habiba Meddas , Moussa Rahmani Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The use of sustainable balanced scorecard to assess the overall performance of banks <p>This study aims at assessing the overall performance of ‘’Société Generale’’ Bank of Algeria using a sustainable balanced scorecard. Through this study, we attempted to answer the problem posed: to which extent the sustainable balanced scorecard model contributed the overall performance evaluation of ‘’Société Generale’’ Bank of Algeria between (2013-2017). We discussed the definition of comprehensive performance and balanced scorecard and its various dimensions and indicators to measure these dimensions, also we deal with the sustainable balanced scorecard and how to integrate the social and environmental dimension.</p> <p>The study results in the fact that ‘’Société Generale’’ Bank of Algeria achieved an acceptable overall performance ranging between 64.80% and 77.56%, it achieved good financial performance and acceptable performance in both internal operations dimension as well as growth and learning dimension, but it neglected customers, social, and environmental dimension.</p> Hamid Slimani , Cherifa Djaadi Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 A proposed Model for Balanced Score Card for Jordanian Public Universities <p>The purpose of this paper is to propose a model for the balanced scorecard for Jordanian public universities, to identify the level of impact administrative and organizational factors in adopting the balanced scorecard, and to determine the degree of applying balanced scorecard by Jordanian public universities. Study methodology based on content analysis to build the suggested model , questionnaire was developed and distributed to 300 respondent in three public universities in southern Jordan to identify the level of impact administrative and organizational factors in adopting the balanced scorecard, and to determine the degree of applying balanced scorecard by Jordanian public universities. The study revealed that the level of impact administrative and organizational factors in adopting the balanced scorecard was moderate , the degree of applying balanced scorecard by Jordanian public universities was moderate.The study recommend that public universities should use the balanced scorecard and be guided by the proposed scorecard model, and use the e- balanced scorecard.</p> Ahmad Nahar Al-Rfou Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Application of the Requirements of Knowledge Management and their Impact on the Job Performance of Department Heads and Coordinators in Private Universities <p>Application of the Requirements of Knowledge Management and their Impact on the Job Performance of Department Heads and Coordinators in Private Universities (an Applied Study on Private and Community colleges in Al - Qassim region)</p> <p>This study aims at identifying the impact of applying the requirements of knowledge management on the job performance of department heads and coordinators in the private universities in Al - Qassim region. The study sample consisted of (97) department heads and coordinators, who were randomly selected. The researcher used the descriptive analytical approach and the questionnaire as a main tool in collecting data. The study came out to a number of findings including: There is a statistically significant correlation between knowledge management and the job performance of the department head and coordinator in the field of scientific research and community service with (the organizational structures, organizational culture and the role of leadership and information technology) variables. The study recommended the adoption of knowledge management input to improve the job performance of the department head and coordinator in the field of scientific research and community service, as well as using of methods, tools and processes of knowledge in the field of education quality and development, in addition to the promotion of human relations in the field of organizational structures, organizational culture and leadership.</p> Saad Osman Ahmed Almhlaw, Adam Abdallah Suliman Abdallah Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Effect of Knowledge Management Practices on the Performance of Economic Enterprise from the Balanced Scorecard Perspective <p><strong>&nbsp;</strong>This research aims to identify the impact of knowledge management practices, which consists of the acquisition, storage - dissemination - exploitation, on the performance from the balanced scorecard perspective which constitutes an important context for increasing the effectiveness and improving the performance. In order to achieve the purpose of the study, a questionnaire including 45 items was developed and 50 questionnaires were retrieved. To analyze the hypotheses, a T-test was applied using SPSS packages. The study found that practices of knowledge management affects widely the financial dimension and have fewer effects on the other dimensions (customers, internal processes, growth, and learning dimensions).</p> Ibtissem Redjati , Moussa Bkhakhcha Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Position of Marketing International Function in Small and Medium Enterprises <p>This paper aims to explore the direction of Small and Medium Enterprises (SME) towards international marketing through the determination of the position of the international marketing function. To this end, a case study of “LA BELLE”, using a survey and some interviews, was made. This made it possible to understand the position of international marketing in LA BELLE’s organizational structure and its importance in ensuring the enterprise’s growth, sustainability, steadfastness, and market expansion well.</p> Ahlem Benamara , Fares Fodil Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Servant Leadership Practice in the education sector in Saudi Arabia <p>The study aimed to identify the degree of servant leadership practice by female leaders in the education sector and to identify more and less behaviors practice. The descriptive method was used, and the questionnaire was distributed to a convenient sample of (319 female employees -176 women leaders). the findings of the study are as following: That the study sample of (female employees) agrees that servant leadership (sometimes) is exercised by female leaders. they practice the following: encourage female employees to use their talents, help them to improve themselves, enable them to solve work problems, develop new ideas. And female leaders (rarely) develop a long-term work plan, benefit from any criticism related to performance, provide opportunities for female employees to learn new skills. on the other hand, the study found that the sample of (female leaders) agreed that they (always) practice servant leadership. generally, the study indicated that female leaders practice (often) servant leadership from the viewpoint of the two study samples (employees - female leaders).</p> Abdulmalek Taher Al Hajj, Ibtehal Abdulaziz Alghuwairi Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Contribution of Transformational Leadership to the Success of Change in Organizations <p>This study aims to identify the transformational leadership in banking organizations and its role in supporting the banking change policy.&nbsp; In order to achieve the objectives of the study; a set of hypotheses were developed and a questionnaire was assigned to them and distributed to the study sample. The data was treated with the SPSS software. A set of results were obtained, the most important among them being that of the existence of disparities between the opinions of the sample questioned on the importance of transformational leadership and organizational change and its approaches. A set of results were obtained, the most important among them being that of the existence of disparities between the opinions of the sample questioned on the importance of transformational leadership and organizational change and its approaches.Un ensemble de résultats a été obtenu, le plus important d'entre eux étant celui de l'existence de disparités entre les opinions de l'échantillon interrogé sur l'importance du leadership transformationnel et du changement organisationnel et ses approches.A set of results was obtained, the most important among them is that of the existence of disparities between the opinions of the sample questioned the importance of transformational leadership and organizational change and its approaches.They reveal, among other things, the presence of a positive, direct and significant effect between transformational leadership and the dimensions of organizational change in the commercial banks studied. The study also recommended disclosure of information to employees to help shape and sketch a vision for the future of banking services and to adapt to banking variables.</p> larbi Tikkaoui , nawal Boualleg Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Management Leadership Patterns and their Impact on Employee’s Burnout <p>This study aims to identify the impact of management leadership patterns (autocratic, democratic, free) in the burnout of employees. It focuses on a sample of employees of the municipalities of Bouchegouf. For this, a questionnaire was developed which includes 32 items. The questionnaire was intended for 120 employees, and we retrieved 90 questionnaires, but only 75 questionnaires were validated for the study. Using SPSS packages to analyze the data, we found that democratic leadership is the prevalent pattern in the studied Bouchegouf municipalities with a moderate sense of burnout for their employees. Statically, results show that there is a positive significant relationship between the autocratic pattern and the level of employee’ burnout. The results show that there is a negative effect of the democratic pattern on the employees' burnout which has no relationship with the third pattern (free). We notice also the existence of significant differences at 0.05 related to only the employees' experience.</p> Radhia Yousfi, Amel Youb Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Influence of Intellectual Capital on The Achievement of Organizational Behaviors in Palestinian Universities <p>The study aimed at uncovering the effect of intellectual capital on achieving organizational citizenship behaviors at Al-Azhar University in Palestine. The researcher adopted the descriptive and analytical approach, and the study population included all 272 faculty members respondents at the university from 2017-2018. A questionnaire consisted of (34) parts was used. The results showed a statistically significant impact relationship between the requirements of intellectual capital (human, structural, relational) in achieving organizational citizenship behaviors, as the correlation coefficient reached (71%), and the size of the impact was (56%). The results showed that there are no statistically significant differences in the averages of the respondents' responses to each of the intellectual capital requirements on achieving organizational citizenship behaviors from the viewpoint of the faculty members at Al-Azhar University, due to the variables (gender, job level, years of service). The study recommended the necessity of dealing with intellectual capital as a major and strategic resource among the resources that the university possesses, relying on a positive organizational culture of intellectual capital and disseminating it, fostering an atmosphere that contributes to improving cooperation, integration, mutual trust and interaction that supports the behavior of organizational citizenship, emphasizing the importance of incentives and rewards for workers Within the dimensions of organizational citizenship behavior.</p> Mohammed Hassan AlKhatib, Hakim Benhacene Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Learning Organization as an entrance to Human Capital Development <p>&nbsp;&nbsp;&nbsp; The aim of this study, is to highlight the role of the learning organization in the development of human capital. Through its dimensions related to the individual and collective level of continuous learning, dialogue and inquiry. Team learning and empowerment for the development of competencies through training. By conducting a survey of a sample of Ammar Thaliji University Lecturers. The results of the survey were analysed by SPSS program. This study concluded that there is a statistically significant effect on the learning organization's dimensions on human capital development.</p> Messaouda Hamamma , Tayeb Benoun Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Reality of Intellectual Capital at Al-Fattaih Cement Factory in Derna city from the viewpoint of Employees <p>This study aims at diagnosing the intellectual capital at the Cement Factory at the city of Derna, through the following themes: (Human capital, Structural capital, Relationships capital). It also aims at recognizing whether there are significant morale differences between the responses of the group examined about the intellectual capital due to the following demographic variables: (gender, age, educational qualification, length of service and the job title). To achieve its objectives, the study applied the case study method; the researcher developed a questionnaire based on some previous studies, which he was sure of their validity and reliability. The study population included all employees at Al Fattaih Cement Factory, total (697) Employees, and to determine the sample size, the researcher has relied on krejcie and Morgan table (1970), the number determined as (248) Employees. They were selected by random sampling method, and after the distribution of the questionnaire, (174) valid forms were retrieval for statistical analysis. The study revealed that the overall level of IC at the cement factory under study came high. Finally, the study provided a set of recommendations that will hopefully be followed in order to strengthen the level of IC at Al Fattaih Cement Factory under study.</p> WAEL M. GABREL , Abdul Karim F. bin Khayal Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Administrative Empowerment and its Impact on Organizational Effectiveness <p>This study aimed to test the level and effect of empowerment on organizational effectiveness in the cable industry branch of General Cable Biskra. The questionnaire was used as a tool to collect data. The research sample included 62 administrative employees, this study concluded that there is a statistically significant impact of administrative empowerment in its five dimensions (independence, training, effective communication, participation in decision-making, and motivation) on the organizational effectiveness in the researched organisation.</p> Naima Redjimi, Alhaj Araba Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Impact of the internal marketing application on quality of the local public service <p>The primary concern of this study, is to shed the light on the effect of internal marketing implementation process (IM). On the quality of local public service (QLPS) in Sidi Issa municipality. Therefore, highlighting the nature of the relationship between the variables of the study. To achieve this goal, a set of concepts and previous studies related to (IM) and (QLPS) have been addressed. Furthermore, on the basis of collecting relevant data, a questionnaire was designed and distributed on a random sample of 165 Respondents. The results that obtained showed that there is a positive relationship between (IM) and (QLPS) and the existence of an impact of (IM) on (QLPS) in the municipality of Sidi Issa. Moreover, the current study found that internal marketing is not sufficiently applied in Sidi Issa municipality. Also, the quality of local public services that are provided to the municipality people are deteriorated. On the basis of these results, the study recommends to pay more attention to the internal marketing and ensuring its application. In addition, focuses on the application of its dimensions according to the importance of each dimension in the activity of the municipality. Also, it's vital to provide greater flexibility in administrative transactions with employees and the regulations that guide them. To conduct continuous studies to find out the impact of the application of internal marketing dimensions on the staff and address the imbalance immediately.</p> Said Hadjal , Khaled Gachi Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The role of public communication in promoting tourism investments in Algeria <p>The right understanding of communication policy, is an important factor to any researcher who is interested on technology development, globalization and sustained development. In order to determine the area of intervention of the public service. Which characterized with modernity and conformity of market requirements. Tourism services are in need to be directive through an effective public communication. From the both levels enteral and external, to achieve operator’s tourist and citizens desires. Therefore, to realize this goal, it should be having global communication strategy for long term. To encourage the simple investment as it is the basis, for establishing a tourism industry in any country. As soon as we have adopted in our study the deductive approach with its tools. Description and analysis of various concepts related to the communication policy pursued to develop the tourism sector. Then, move to the field study through case study method and present experience of communication method in France and some Arab countries. To conclude, tourism sector has a clear lack of communication strategy which needs to achieve the external role of departments as state directorates in development of internal tourism. Then, integrate the role of touristic operators with rehabilitation of foreign tourism.</p> Leila Mohammed El Hadj , Messaoud Draouci Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 DETERMINANTS OF CUSTOMER LOYALTY IN A COMPETITIVE BANKING ENVIRONMENT <p>This paper aims at investigating the role of service quality, customer satisfaction, and bank image in customer loyalty. Through this research community in bank clients in eastern Algeria. The study included 320 respondents from the clients of four public sector banks. It was decided that the best study of the data was analyzed using multiple regression analysis of its close relationship with its variables, identifying customer loyalty in commercial banks and assessing the impact of some determinants such as banking picture, customer satisfaction, and service quality on customer loyalty in banks. The research results indicate that service quality, customer satisfaction, and banking image have significant positive impacts on customer loyalty. Likewise, both customer satisfaction and service quality have been found to have a significant positive impact on customer loyalty. The model indicates that customer satisfaction has a greater impact on customer loyalty when compared to service quality and bank image. Finally, the current study justifies that to demonstrate customer loyalty to banks, commercial banks should focus on all determinants (bank image, service quality, and customer satisfaction) and that the focus should be primarily on satisfying the bank’s customers.</p> Algamdi Abdelmageed , Said Khalfa Mokhtar Brika , Adam Ahmed Musa , Khalil Chergui Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Contributions of Strategic Intelligence to Achieving Outstanding Performance in Light of the Mediating Role of Quality Assurance <p>&nbsp;The study aimed to clarify the extent of the contribution of strategic intelligence. To achieve outstanding performance in light of the intermediate role of quality assurance. Through using partial least squares method by using the programming language R and PLSPM package. The study concluded that there is a full intermediary role to ensure quality in the relationship between strategic intelligence and outstanding performance. The study recommends that the research group benefit from increasing the contribution of strategic intelligence in making positive effects in the excellence of university performance.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> Elhachemi Rebiai , cheikh Saouse Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Measuring the quality of health services in Algerian public hospitals using the SERVPERF scale <p>Based on the SERVPERF scale, this study attempts to measure the quality of health services in public hospitals in Algeria.&nbsp;In order to achieve the study objectives, 255 forms were distributed to the improved elements in Annaba State, where the SPSS 20 sofware was used to produce statistical outputs, and then to test the hypotheses of the study. The study concluded that the quality of health services provided in Algerian public hospitals is low, in addition to the existence of differences in the assessment of the level of quality of health services provided due to (age, income, length of stay, medical service).</p> MOUNIR KHEROUF , LINDA FRIHA , NACER BOUAZIZ Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The contribution of the quality of the infrastructures and the university life to improve the quality of higher education in Algeria <p>This study aims to evaluate the quality of infrastructure and university life in accordance with the quality norms of the national required quality in Algerian higher education institutions; and to demonstrate its contribution to the improvement of the quality of higher education services, considering the significance of these two fields in the life of higher education institutions. This research was based on the results of a practical study carried out in 2017 (a self-assessment) at an Algerian university. According to the present study, the results obtained are lower than average and suggest focusing on increasing the quality of infrastructure and university life in order to improve the quality of higher education services.</p> Samiya Bedoui , Abdelkader Berriche Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The partnership between the university and the industrial sector in Algeria <p>This study aims to demonstrate the importance of the university-industry partnership, which contributes to the development and diversification of the university's research activities, as well as the transfer of new technology to the industrial sector. It also aims to clarify the role of this partnership and its advantages on teaching and scientific research for the Algerian university, by addressing the nature, reality and challenges characterizing the relationship between the two spheres. The study revealed that many challenges and difficulties stand in the way of achieving the desired partnership between universities and the industrial sector in Algeria, linked to the reality of research and university training, and to the lack of business confidence of the industrial sector with regard to human skills and scientific research in Algerian universities.</p> Wassila Boufenneche Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The importance of practicing the Word-of-Mouth Marketing in influencing the purchasing behavior of the Algerian consumer <p>The aim of this study, is to reveal the importance of using and applying shops and shopping centers in the administrative district of Touggourt that have been approved for marketing through the Word-Of-Mouth. In influencing Algerian consumer's purchasing behavior, by explaining the relationship between the concept of Word-Of-Mouth and the purchasing behavior of the Algerian consumer. The study made sure to know and determine the opinions and aspirations of a sample of the consumers in the researcher region.</p> <p>In order to address the study, both the deductive and inductive approach to the study was adopted, where a random sample of consumers. Who are at the stores and shopping centers of the district, estimated at 466 consumers, were selected and processed using the Statistical Package Program (SPSS 25). It should be emphasized that the Word-Of-Mouth has a role and influence on the purchasing behavior of the Algerian consumer. However, this influence is somewhat weak. So, the study has made recommendations, the most important of which is the necessity of increasing the interest of the shops and commercial centers in the province. Why not the enterprises in marketing through the Word-Of-Mouth. In order to affect the behavior and purchasing decision of the consumer. We need to look for promotional methods and tools that help convey the good and positive image and word about the organization to its consumers by focusing on the reference groups and paying attention to them.</p> Hakim Bendjeroua Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The application of social marketing aspects in institutions and consumer protection associations as a mechanism to consolidate solidarity work in society <p>&nbsp;Despite the development in the industrial and commercial fields and the accompanying rise in living standards of individuals from the well-being and development of their lifestyle, but the negative effects in the living, social and economic aspects of individuals is still a phenomenon in many countries if not all of them in varying degrees for different reasons and multiple and no longer The responsibility of the state only, but a responsibility shared by many parties, most important institutions and consumer protection societies, through the adoption of social marketing concepts and applied to serve the community. This paper presents the importance of social marketing as a modern concept to achieve social justice in all its aspects, whether through institutions or consumer protection associations, through a field study on a sample of institutions and associations. The study concluded that there is a statistically significant effect between the social marketing aspects and consolidation of solidarity work in society.</p> Attalah BEN MESSAOUD , Tarek HAZERCHI , Mustapha YOUNSI Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Role of Agile Accounting in Reducing Production Costs in Economic Institutions <p>The study aimed at understanding the effect of applying agile accounting and its tools on Sonatrach institution in particular. It relied on a set of field data through which its basic result is that agile systems contributed in achieving good results for the institution. This is evidenced by the use of the method of agile accounting and its tools such as target cost, performance fund, value stream</p> Abdessalem Tebbib , Tarek Sadraoui , Abdlkarim Zarfaoui Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Evaluation of the Reality of Applying Fair Value Accounting in Commercial Banks <p>The study aims to identify the degree to which Algerian commercial banks rely on the fair value model in the accounting assessment process. To achieve the purpose of the study, a questionnaire is used to collect data, which is analysed using SPSS packages. The results of the study show that Algerian Commercial banks do not use the fair value model in accounting valuation. Results show also that the Algerian accounting environment is not suitable for the application of fair value because of some obstacles and challenges mainly the lack of readiness of the Algerian financial market.</p> Faris Benidir , Mohamed Zergoune Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Impact of implementation of the Integrated Management System (quality, environment, and professional safety) on the overall sustainable performance of Fertial company <p>This study aims to determine the impact of establishing the requirements of the integrated management system (quality, environment, and professional safety) on the overall sustainable performance of Fertial Company. The study contains two sections. The first section highlights the concept of the integrated management system and the most important requirements for localization in business organizations. It clarifies also the concept of the overall organization performance in the framework of sustainability and its most important components and measurement indicators. The second section contains a case study of one of the Algerian domestic companies of the integrated system: the "Fertial" company. To identify the correlation between the integrated management system and the total performance of Fertial in the context of sustainable development, we analyzed the collected data from 38 individuals through a questionnaire, using SPSS. The results of the study show that there is a significant positive correlation between the independent variables (the integrated system of quality management and the environment and occupational safety) and the dependent variable (overall sustainable performance) in Fertial Company.</p> TAREK RACHI Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The impact of financial bubbles economy on the macroeconomic <p>This study addresses the impact of financial bubbles on the macro-economy, based on the «Samuelson - Tirol» model. Because it has been adopted by some researchers currently studying the bubble formation mechanism within the financial markets. In addition, its effects on the economy. We have referred to the mortgage bubble that occurred in 2007 in the USA. Which was formed after the economic rise that prevailed in the financial markets, Because of the support policies directed at the American economy. Due to the recession resulting from the collapse of the dot-com bubble in 2000. This model clearly shows how financial bubbles form within the financial markets, through stages called «bubbly episodes», and then a virtual economy is being formed as a result of the expansion of the financial bubbles economy. We found that the financial bubbles has effects on the macro-economy, through «Classic Crowding-Out Effect» and «The new reallocation effect»..</p> Hichem Gharbi, Elias Boukrami Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Impact of Monetary Reforms on Banking Resilience <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; This article aims to re-evaluate the monetary reforms undertaken by developing countries, such as Algeria and Mauritania. Most of the features result from the International Monetary Fund (IMF) recommendations of the 1990s. These features have shown how banking performance, growth, and solidarity in both countries can be affected. This study follows an analytical, evaluative, and comparative approach to analyse data from 2016 to 2019. This refers to the most financially difficult period following the decline in income as a result of the fall in oil prices on the world markets. The results show that the Algerian and Mauritanian banking systems knew a kind of financial depth, and their financial services had developed, but their financial strength still needed more strengthening.</p> TALEB Mustapha Ould HAM Ould HAKI , Mohammed RAMDANI Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Effect of Moral Incentives on the Performance of Workers in the Economic Establishment <p>This study aims to analyse the effect of moral incentives on workers’ performance within companies. It focuses on the identification of the differences in moral incentives with regards to age, educational level, function, and seniority variables. Including 31 workers from The National Agency for the Support and Employment of Youth in El Oued and relying on the questionnaire, the study concludes with a set of results. The results indicate a significant effect and a statistical relationship between moral incentives and the performance of workers. In addition, there are no significant differences between the level of moral incentives and variables.</p> boubaker Naroura , HAYAT Guedda Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Impact Of Internal Marketing Dimensions On Improving Performance <p>&nbsp;The study aimed to identify the impact of internal marketing through its dimensions (training programs، incentives، administrative support، employee recruitment method.) on the performance of national food and dairy company from the perspective of the staff and used this analytical descriptive approach. A(74) questionnaire Was analyzed through the use of the Statistical Program (SPSS)، where the results of testing hypotheses showed a positive statistically significant effect on internal marketing on performance. The results indicated acceptance of all the hypotheses on which the study was based and the results indicated acceptance of the hypothesis that there is a statistically significant impact on performance of the internal marketing variable، and the study recommends that the focus be on the different internal marketing dimensions and the participation of staff in the design of the training programs in which they will be involved. Training programs should be developed in modern industrial subjects، incentives and rewards should be commensurate with reasonable daily living requirements، and heads should appreciate the skills that work requires، reflecting on positive performance.</p> Majed Kassem Abdu Alsyanyi, Asma Ahmed Al-Sabri Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 Does Trade With the BRICS Impact Economic Growth in Sub-Saharan Africa? <p>This paper analyses the effects of BRICS’s trade on the economic growth of sub-Saharan African countries. An estimated model in panel data by system-generalized time methods was used from 1995 to 2017. The results show that BRICS’s trade contributes positively, but not substantially, to economic growth in Sub-Saharan Africa. The strong demand for natural resources favors this growth, especially in countries with high resources. But, strong demands of African countries' manufactured products significantly inhibit local production levels. The results of the study suggest that African leaders work to transform these natural resources more or less extensively before they are exported. This transformation leads to greater added value while limiting imports of natural resources into manufactured products. Simile limitations would also boost domestic production if finished products had been limited to intermediates and machinery.</p> TCHITCHOUA Jean, NGUEKENG Bernard Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Algorithm Applications in the Sharing Economy <p>The purpose of this study is to explore the relationship between algorithmic applications and the sharing economy. To explore this relationship we applied a regression algorithm using Python for predicting Airbnb listing price. The results of the study show that Airbnb apartment prices in the city of Paris depend widely on the amenities and location. In fact, variables leading to price increase are related to these two factors. In order to see whether these factors constitute the main predictors in Airbnb apartments’ prices at Paris, we can use other algorithms, such as random forest”, and decision tree.</p> Mounia KHELFAOUI , Soraya SEDKAOUI Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The importance and effectiveness of using ICTs in achieving the competitive advantage of the economic institution <p>This study shows the importance of information and communication technologies (ICTs) in activating business management and building a competitive advantage. The society of everything has become an information society more than ever, and this imposed on economic institutions speed in the collection of information and data, in the decision-making process, in the process of supply and financing, and the production and storage as well. To this end, this study is conducted to explore the extent of the contribution of ICTs in enhancing competitiveness. The theoretical study on the economic institution “WOUROUD” in El Oued, was dropped. Relying on the questionnaire to collect data, the study has processed the form outputs using SPSS v25 packages. The results show that there is a statistically significant relationship between ICTs and the competitiveness among WOUROUD. Also, there are no significant differences about the reality of ICTs that is attributed to variables.</p> Hamza Bali , Amine Azri , Mossab Bali Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The Impact of Interest Rates on The Stock Market Performance <p>This empirical study aims to determine the impact of interest rates on the Amman stock market performance using the Auto-Regressive Distributed Lag (ARDL) approach to annual time series data from 1990 to 2018. The results indicate a negative impact of the interest rates on the Amman stock market performance. In addition, there is high statistical significance during the period 1990-2018, which is consistent with the economic theory.</p> Ali Bouabdallah, Cherif Bouguesba Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400 The impact of talent management on achieving competitive Advantage <p>This study has addressed the topic of talent management, which attracted the attention of many companies around the world. As a factor of success, we tried to highlight the impact of talent management processes on attaining a competitive advantage in the “Cevital” Company. The data were collected through a questionnaire filled out by (75) employees working at Cevital. The data were processed using SPSS v19. The results show that there is a high level of talent management in the company, with a high level of competitive advantage. Results also indicate that talent management processes have an impact on achieving competitive advantage. This is to say, that the company must focus on talented people and invest in talent and intellectual capital, which is one of the major assets.</p> Sara benmouhoub, Ahmed tei Copyright (c) Sun, 06 Jun 2021 00:00:00 -0400